Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today’s sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers. After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.
- New chapter on eSports introduces students to this rapidly developing billion-dollar industry which draws in gamers, spectators, teams, leagues, and sponsors increasingly in need of sport managers’ expertise.
- Discussion on the impact of the COVID-19 pandemic on the sports industry
- An expanded look at emerging and innovative forms of sports media in the Sports Communications Chapter.
- Revamped Ethics chapter that addresses newly emerging issues and how sports managers should address them.
- Interactive case studies and chapter questions offer opportunities to apply concepts and principles.
- Digital Student Workbook! New digital workbook (in the Navigate Advantage) offers over 570 activities, many of which are automatically graded for each chapter.
- Navigate Advantage Access (included with the printed text) unlocks a comprehensive and interactive eBook, a new digital workbook with 570+ practice activities for each chapter, assessments, a full suite of instructor resources, and learning analytics reporting tools.
- Unparalleled instructor resources, including test banks, presentation slides, answer keys to case study questions, and more help facilitate class preparation.
Want to learn more about the 7th Edition? In this wide-ranging interview, authors Lisa Pike Masteralexis and Mary A. Hums talk about recent changes in the industry and discuss how those changes are reflected in their new edition.
Introductory sport management courses at the undergraduate level
Table of Contents
- Part I Foundations of Sport Management
- Chapter 1 History of Sport Management
- Chapter 2 Management Principles Applied to Sport Management
- Chapter 3 Marketing Principles Applied to Sport Management
- Chapter 4 Finance and Economic Principles Applied to Sport Management
- Chapter 5 Legal Principles Applied to Sport Management
- Chapter 6 Ethics Applied to Sport Management
- Part II Amateur Sport Industry
- Chapter 7 High School and Youth Sport
- Chapter 8 Collegiate Sport
- Chapter 9 International Sport
- Part III Professional Sport Industry
- Chapter 10 Professional Sport
- Chapter 11 Sports Agency
- Part IV Sport Industry Support Segments
- Chapter 12 eSports
- Chapter 13 Facility Management
- Chapter 14 Event Management
- Chapter 15 Sport Sales
- Chapter 16 Sport Sponsorship
- Chapter 17 Sport Analytics
- Chapter 18 Sport Communications
- Chapter 19 The Sporting Goods and Licensed Products Industries
- Part V Lifestyle Sports
- Chapter 20 Recreation and Golf Club Management
- Part VI Career Preparation
- Chapter 21 Strategies for Career Success
- Appendix Glossary
- Appendix Index
About the Authors
Lisa Pike Masteralexis, JD – Senior Associate Dean for Faculty and Administration, Professor of Sport Law, Mark H. McCormack Department of Sport Management, Isenberg School of Management, University of Massachusetts, Amherst, Massachusetts
Lisa P. Masteralexis is the Senior Associate Dean for Faculty and Administration and a Professor of Sport Law in Mark H. McCormack Department of Sport Management at the Isenberg School of Management at the University of Massachusetts Amherst. She holds a JD from Suffolk University School of Law and a BS in Sport Management from the University of Massachusetts. She has taught courses on Sport Agencies, Sport Law, and Labor Relations in Professional Sport. Her primary research interests are in legal issues and labor relations in the sport industry.
Professor Masteralexis is the lead editor of Principles and Practice of Sport Management, now in its seventh edition. She has contributed many of its book chapters, as well as other chapters in textbooks and scholarly books on sport law. Her scholarly work includes contributions to the Journal of the Legal Aspects of Sport, Journal of College and University Law, Jeffrey S. Moorad Sports Law Journal (Villanova), Marquette Sports Law Review, New England Law Review, Journal of Sport Management, Journal of Sport and Social Issues, and the European Journal for Sport Management. Professor Masteralexis has presented in the United States and abroad before the American Bar Association, the Sport and Recreation Law Association, the North American Society for Sport Management, the European Association for Sport Management, Women in Sports and Events, and at numerous law and business schools.
In 2000, Professor Masteralexis coauthored an amicus brief to the U.S. Supreme Court on behalf of disabled athletes and in support of professional golfer Casey Martin. She is a member of the Massachusetts and U.S. Supreme Court Bars.
Professor Masteralexis has received the College Outstanding Teacher Award three times and been nominated twice for the University Distinguished Teaching Award. In 2016, she received the Academic Achievement in Sport and Entertainment Award from Sport and Entertainment Venues Today and the University of South Carolina and was a 2010 recipient of the Harold J. VanderZwaag Distinguished Alumnus Award from the Mark H. McCormack Department of Sport Management. She has served on the Board of the National Sports Law Institute and at the Women’s Sports Foundation. Professor Masteralexis is one of a few women to have been certified as an agent with the Major League Baseball Players Association and is a consultant with DiaMMond Management Group, a professional athlete management firm.
Mary Hums, PhD – Professor, Sport Administration Program, Department of Health and Sport Sciences, University of Louisville, Louisville, Kentucky
Mary A. Hums holds a PhD in Sport Management from Ohio State University, an MA in Athletic Administration as well as an MBA from the University of Iowa, and a BBA in Management from the University of Notre Dame. In 2009, Hums was selected as the North American Society for Sport Management (NASSM) Earle F. Zeigler Lecturer, the organization’s most prestigious academic honor. She has twice been invited to White House events – the 2015 White House Presidential Reception celebrating the 25th anniversary of the Americans with Disabilities Act and the 2014 White House Summit and Research Forum on Improved Health and Fitness for Americans with Disabilities.
In 2014, she received the NASSM Diversity Award and also the Southern Sport Management Association Sport Management Scholar Lifetime Achievement Award. In 2008, Hums was an Erasmus Mundus Visiting International Scholar at Katholische Universitat in Leuven, Belgium. In 2006, she was selected by the United States Olympic Committee to represent the United States at the International Olympic Academy Educators Session in Olympia, Greece. She volunteered for the 1996 Summer Paralympic Games in Atlanta, 2002 Winter Paralympic Games in Salt Lake City, 2010 Winter Paralympic Games in Vancouver, and the 2015 Para-Pan American Games in Toronto. In 2004, she moved to Athens, Greece, working both the Olympic (Softball) and Paralympic (Goalball) Games.
In addition to co-authoring the 2018 (4th edition) textbook Governance and Policy in Sport Organizations, the 2004 book Paralympic Sport: All Sports for All People, and the 2001 book Profiles of Sport Industry Professionals, Hums co-edited the 2007 book Women as Leaders in Sport: Impact and Influence. Her other scholarly work includes contributions to The Journal of Sport Management; European Sport Management Quarterly; The Journal of Legal Aspects of Sport; The Journal of Sport and Social Issues; The Journal of Business Ethics; Sport Management Review; Adaptive Physical Activity Quarterly; The Journal of Career Development; The Journal of the International Council of Health, Physical Education, and Recreation; The International Journal of Sport Management; The Baseball Research Journal; and numerous book chapters. Hums served as Managing Editor for the Sport Management Education Journal and was co-editor of three ICSSPE Bulletin Special Issues – Sport and Human Rights, Athletes and Social Change, and the International Day of Sport for Development and Peace. She has 150+ refereed journal articles and book chapters and has given over 200 presentations to various scholarly associations both in the United States and abroad. Her main research interest is policy development in sport organizations, especially regarding inclusion of people with disabilities and also sport and human rights. She was a co-contributor to Article 30.5 of the 2006 United Nations Convention on the Rights of Persons with Disabilities. As an advocate for people with disabilities in sport, Hums has played a role in advancements including Major League Baseball changing the name of the Disabled List to the Injured List, establishing the ESPYs for Best Male and Female Athletes with a Disability, and establishing the International Day of Sport for Development and Peace.
In addition to being a Past President of the Society for the Study of Legal Aspects of Sport and Physical Activity (SSLASPA – now Sport and Recreation Law Society – SRLA), she is a member of the North American Society for Sport Management (NASSM), the International Society of Olympic Historians (ISOH), and the International Olympic Academy Participants Association (IOAPA). She also is a member of the Board of Directors of the Louisville Miracle Baseball League and continues her work as a co-organizer of the Muhammad Ali Center’s annual Athletes and Social Change Forum.
Prior to coming to the University of Louisville, Hums served on the Sport Management faculty at the University of Massachusetts-Amherst, directed the Sport Management Program at Kennesaw State University in Atlanta, and was Athletic Director at St. Mary-of-the-Woods College in Terre Haute, IN.
Hums is a monogram letter winner in Field Hockey at the University of Notre Dame. She is a 1996 inductee in the ASA Indiana Softball Hall of Fame and a 2009 inductee into the Marian High School (Mishawaka, IN) Athletic Hall of Fame.